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Brand extension
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51	econstor www.econstor.eu Der Open-Access-Publikationsserver der ZBW – Leibniz-Informationszentrum Wirtschaft The Open Access Publication Server of the ZBW – Leibniz Information Centre for Economics Add to Reading List Source URL: www.econstor.eu Language: English - Date: 2009-10-29 22:00:55 Brand management Product management Communication design Graphic design Umbrella brand Brand extension Brand Pricing Birger Wernerfelt Marketing Business Identification
52	econstor www.econstor.eu Der Open-Access-Publikationsserver der ZBW – Leibniz-Informationszentrum Wirtschaft The Open Access Publication Server of the ZBW – Leibniz Information Centre for Economics Add to Reading List Source URL: www.econstor.eu Language: English - Date: 2009-10-29 22:00:55 Brand management Product management Communication design Graphic design Umbrella brand Brand extension Brand Pricing Birger Wernerfelt Marketing Business Identification
53	THOUGHT LEADERSHIP SERIES Providing insights on business issues that influence how you manage your brand January 2011 Add to Reading List Source URL: tenetpartners.com Language: English - Date: 2014-11-14 23:41:04 Communication design Graphic design Brand architecture Brand Rebranding Strategic management Portfolio optimization ISO 10668 Brand extension Marketing Brand management Identification
54	ARTICLE REPRINT Design Management Journal Add to Reading List Source URL: c.ymcdn.com Language: English - Date: 2014-02-28 09:53:52 Graphic design Advertising Brand management Brand Integrated marketing communications Packaging and labeling Marketing communications Marketing mix modeling Brand extension Marketing Business Communication design
55	BHARAT N. ANAND and RON SHACHAR* This study provides evidence that a multiproduct firm’s portfolio of products affects consumer purchase decisions about each of the firm’s products. The authors present a theory that Add to Reading List Source URL: www.people.hbs.edu Language: English - Date: 2004-05-17 16:59:54 Brand extension Brand management Economics Choice modelling Fixed effects model Marketing Statistics Knowledge Environmental economics Product management Estimation theory
56	Preprints of the Max Planck Institute for Research on Collective Goods Bonn[removed]Umbrella Branding and Add to Reading List Source URL: www.coll.mpg.de Language: English - Date: 2008-05-09 06:30:56 Brand management Product management Communication design Graphic design Umbrella brand Brand Quality Family branding Brand extension Marketing Business Identification
57	Microsoft Word - Brand Toolkit FINAL[removed]doc Add to Reading List Source URL: www.clarkson.edu Language: English - Date: 2014-09-30 14:15:13 Graphic design Marketing analytics Integrated marketing communications Positioning Marketing plan Brand extension Marketing strategy Brand Marketing management Marketing Business Communication design
58	San Jacinto College Brand Philosophy Date: September 12, 2007 Situation o San Jacinto College consists of three campuses and multiple extension centers. Add to Reading List Source URL: www.sanjac.edu Language: English - Date: 2013-10-22 19:29:06 San Jacinto California Jacinto Texas Greater Houston San Jacinto College
59	Logo Guidelines Standards for use of the Military Families Learning Network Logo Introduction Corporate identity is vital to establishing and reinforcing MFLN brand awareness and position. Consistency is key to building Add to Reading List Source URL: blogs.extension.org Language: English - Date: 2015-01-23 17:42:27 Graphic design Visual arts Printing Logos CMYK color model Brand RGB color model Akzidenz-Grotesk NBC logos Communication design Color space Design
60	New Extension Publication Targets Beginning Investors Add to Reading List Source URL: www.healthmatters.idaho.gov Language: English - Date: 2014-12-31 10:55:11 Nutrition Food science Health sciences Self-care Brian Wansink Mindless Eating Food and Brand Lab Food Healthy diet Health Medicine Food and drink